V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Superior Golf is an established golf course in [Location]. In business for over 30 years, Superior Golf delivers exceptional service for its elite golf club members. Superior Golf also offers a variety of amenities for golf club members including a full restaurant, bar, lounge, sauna, swimming pool, tennis court, and access to exclusive events.
Superior Golf serves serious golfers and charges premium prices.
Tee Time Golfing Company
Tee Time Golfing Company is a golf course catering to millennials who are looking for a fun place to spend time with friends and play a round of golf. The company offers a tiered membership package that includes full access to the golf course and additional amenities such as the bar, billiard room, and cigar lounge.
The pricing structure for Tee Time Golfing Company is more moderate that Superior Golf, but is still high for many families in the area. Additionally, this golf course targets adults and is not ideal for families with children.
Hole In One Golf
Hole In One Golf is also a local golf course that provides private golf lessons for aspiring players and serious golfers. The company has professional golfers on staff to provide these lessons as part of the golf club’s membership offerings. Customers can also enjoy the golf course’s other amenities including a swimming pool, exercise classes, and spa.
While Hole In One Golf has a similar pricing structure to [Company Name], and offers golf instruction, it caters to serious golfers rather than the general public.
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Management: The company’s management team has [xx] years of golf managerial and hospitality experience that allows them to market and serve customers in an improved and more sophisticated manner than the competitors.
- Relationships: Having lived in the community for over 25 years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Great service at an affordable price: The complete array of services offered by [Company Name] rivals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
- Location: [Company Name]’s location will be near the center of town, giving the company access to people going to and leaving work, school, colleges, clubs, and passersby shopping in the city.