IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas.
The community of [Location] has thousands of active children, teenagers, young adults, adults, and seniors who regularly participate in recreational activities.
The Company will primarily target the following three customer segments:
- Young Adults: Young adults make up the largest target market segment as these people spend the most time on recreational activities and have the time and energy to play them.
- Students: The town has a large population of high school and college students who seek a place where they can have some fun activities with their family and friends. Also, there are multiple high schools and colleges located in the surrounding area.
- Parents: The business will attract parents looking for an option to keep their children active and entertained, and for family-friendly activities they can do together.