II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established golf course company that will provide a family-friendly recreation option for players of all skill levels to enjoy. The company will have three expertly designed golf courses suited to a range of skill levels from novice to expert. [Company Name] aims to be the most fun golf course in the area for individuals and families of all ages.
[Company Name] is led by [Founder’s Name] who has been in the golf course industry for nearly 20 years. While [Founder] has never owned a golf course himself, he has been a golf manager since age 21 and has spent most of his adult life working at golf courses. As such [Founder] has an in-depth knowledge of the golf course business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
[Founder] began researching what it would take to create his own golf course company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop his business plan in order to approach investors.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local properties for lease or sale and located an ideal location for the golf course. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the lease is finalized on the property, the company can begin to build-out the golf courses and ancillary facilities such as the restaurant and lounge.
Since incorporation, the company has achieved the following milestones:
- Located available property that is ideal for golf course development
- Developed the company’s name, logo, and website located at [website]
- Hired a designer to develop the three golf courses
- Hired a general contractor for the build-out of the facilities
- Determined equipment and necessary supplies
- Began recruiting key employees
[Company Name]’s Products/Services
Below are [Company Name]’s product and service offerings:
- Golf course memberships
- Golf lessons
- Exercise classes
- Restaurant and lounge
- Children’s play area
- Golf store