Golf Course Business Plan Template [Updated 2024]

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III. Industry Analysis

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The United States Golf Course industry is valued at an estimated $26.2B. The target market for most golf courses is composed of mid-to-high-income earners because memberships tend to be expensive. Households earning more than $100,000 in annual income represent a majority of golf course customers. The number of households in the U.S. in this category is expected to increase over the next five years, which means greater opportunities for the industry to grow after a minor decline since last year.

Over the past couple of decades, the golf course industry has changed significantly, moving away from catering to high-net-worth men and elite players and focusing more on attracting millennials, women, and families.

Consumers with disposable incomes are consistently on the search for new recreational activities to try. With a wide variety of recreational activities available, golf course owners need to do several things to compete with other types of recreational businesses. To be competitive in the market, industry operators should streamline their operations using the latest technology, maintain well-kept grounds and facilities, and ensure customer service is top notch.

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