IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas. The area residents it will serve are affluent and expected to spend more on flowers than the national average.
The precise demographics of the town in which the retail location resides is as follows:
| Number of customers per day | Per location |
|---|---|
| Year 1 | 40 |
| Year 2 | 60 |
| Year 3 | 80 |
| Year 4 | 100 |
| Year 5 | 120 |
| Annual Lease ( per location) | $70,000 |
Customer Segmentation
The Company will primarily target the following customer segments:
- High-Income Individuals: The Company will attract people with high-income who have the disposable income to spend more on flowers per capita than the national averages.
- Local professionals: The Company will attract local professionals who work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent the shop
- Local residents: Approximately 1,000 residents live near the surrounding area and a majority will frequent the establishment.
