V. Competitive Analysis
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Direct & Indirect Competitors
Blooms
Blooms is the town’s most popular flower shop and has been in business for 32 years. Blooms offers a wide array of services that one would expect from a flower shop. Besides offering floral services, Blooms also provides event management services. The shop provides everyday flowers, a selection of plants and flowers for large scale events.
Petals
Petals provides its customers with multiple pre-arranged floral bouquets perfect for on the go buyers. It provides custom-design services for special occasions and events. It also delivers flowers to local households and businesses.
Floral Agents
Floral Agents was established in 1995. Floral Agents’s current location is in [location], which is filled with restaurants, pubs, salons, and barbershops. Floral Agents caters to high-end business clients for their large corporate events. It also provides floral services for private events including weddings and parties.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
- Relationships: Having lived in the community, [Founder’s Name] knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Great products at an affordable price: The complete array of floral products and services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
- Location: [Company Name]’s location is near the center of town, giving the company access to many passersby.
- Specialized and Customized Floral Decoration and Floral Bouquets: [Company Name] will provide specialized and customized floral decoration and bouquets, which will help target a wide variety of clientele’s tastes and preferences.
