II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here], is a new flower shop that will provide fresh cut flowers, arrangements, bouquets and small plants. [Company Name] will provide flowers for many different occasions including weddings, Valentine’s Day, corporate gatherings, anniversaries and funerals. It will also provide same-day, home delivery services to customers within a 10-mile radius of the shop.
[Company Name]’s History
[Founder’s Name] is an experienced florist with a successful career in the flower industry. He has also majored in flower farming and attained a floral design certification. Having worked for various famous shops and companies across the United States, he has an immense understanding of the procedures required for starting a flower shop business. With his experience and knowledge, [Founder’s Name] is positive about the launch of the flower shop.
[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the flower shop.
Since incorporation, the company has achieved the following milestones:
- Developed the shop’s name, logo, and website
- Created the list of products that will be available in the shop
- Began recruiting key employees with experience in the floral industry
[Company Name]’s Products
[Company Name] will provide the following products and services for multiple occasions. [Company Name] will also provide the service of delivering flowers within a 10-mile radius of the shop on the same day to the customer’s doorstep.
- Fresh flowers
- Floral arrangements
- Potted plants
- Corsages
- Event Flowers
