Flower Shop Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], located in [insert location here], is a new flower shop that will provide fresh cut flowers, arrangements, bouquets and small plants. [Company Name] will provide flowers for many different occasions including weddings, Valentine’s Day, corporate gatherings, anniversaries and funerals. It will also provide same-day, home delivery services to customers within a 10-mile radius of the shop.

Products Served

[Company Name] will provide the following products and services for multiple occasions:

  • Fresh flowers
  • Floral arrangements
  • Potted plants
  • Corsages
  • Event Flowers

Customer Focus

[Company Name] will serve the residents living within a 10-mile radius of the business location. The Company will also serve businesses, local organizations, weddings and other local events. The demographics of the customers are:

  • Local Residents: 67,394
  • Average Income: $45,800
  • Businesses: 1,750
  • Median Age: 35 years

Management Team

[Company Name] is led by [Founder’s name], who has been in the floral industry for [xx] years. During his career, he has worked for high-profile clients and flower shops across the US. Considering his extensive expertise, it won’t be difficult for him to open a flower shop business.

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • There is currently a high demand for flowers and floral bouquets in the community due to the rise in the trend of gifting flowers on multiple occasions. In addition, the shop has surveyed the local population and received highly positive feedback pointing towards an explicit demand for the products, supporting the business after launch.
  • The Company’s location is in a high-volume traffic area and will thus be highly convenient to a significant number of people visiting nearby.
  • The management team has a track record of success in the floral business.
  • Flower shops are a proven business and have succeeded in communities throughout the US.

Financial Highlights

[Company Name] is currently seeking $190,000 to launch its flower shop. Specifically, these funds will be used as follows:

  • Store design/build: $100,000
  • Working capital: $90,000 to pay for marketing, salaries, supplies, initial inventory and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%

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