VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the flower shop industry. Customers can expect to receive beautifully crafted and customized flowers.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Management
- Convenient location
- Great products at an affordable price
- Customer relationships
- Specialized and customized products
Promotions Strategy
[Company Name] expects its target market to be residents and businesses within a 10 miles radius, as well as weddings and events. The Company’s promotions strategy to reach the audience includes:
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms and technologies of the floral industry and post customer reviews that will increase audience awareness and loyalty.
Customer Loyalty Programs
[Company name] will create a winning customer loyalty program to keep its best customers coming back again and again. When not actively providing services to customers in the store, the professionals and other employees will make periodic, regular phone calls to customers. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.
Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.
Pricing Strategy
[Company Name]’s pricing will be moderate so that customers feel they receive great value when availing of the floral products and services. The customer can expect to receive flowers and floral bouquets and floral decoration services for a more affordable price than what they pay at an ultra-premium flower shop.
