III. Industry Analysis
[Company Name] competes against small, individually owned flower shops and major chains. The US floral industry consists of more than 60,000 small businesses, such as growers, wholesalers, retailers, distributors, and importers. The market size of the US florist industry is estimated at $5 billion. Modernization and growing western cultural influences have driven consumers to buy flowers on several occasions like Valentine’s Day, anniversaries, birthdays, Mother’s Day, Father’s Day, etc.
