IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents and businesses of [location] and its surrounding areas. The local area is full of middle-class rural Americans and local, outdoors-focused businesses that utilize firewood in much of their operations.
Customer Segmentation
The Company will primarily target the following customer segments:
- Residents who depend on wood for heat: Though most homes use natural gas for heat, some residents still depend on wood to warm their homes. We aim to be their year-round supplier for their firewood.
- Residents who use firewood recreationally: Most residents only need firewood in the fall and winter for bonfires and to use in their fireplaces. We expect a good portion of our business will come from these customers during the colder months.
- Local businesses that use firewood: Local businesses that use a lot of firewood, such as campgrounds, will also be a major customer segment. We expect that these businesses will be the primary source of our income and sales.
