VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as the #1 source of firewood in [location]. Customers can expect to receive high-quality firewood for a moderate price.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering a wide collection of high-quality firewood options
- Convenient location
- Comfortable, customer-focused environment
- Moderate price point
- Providing excellent customer service
[Company Name] expects its target market to be residents and local businesses located within a 20-mile radius of the location. The Company’s promotions strategy to reach this audience includes:
Before opening, [Company Name] will organize pre-opening events designed for prospective customers, the local community, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
[Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, outdoorsy publications, and similar channels will be a major promotion effort.
[Company Name] will develop a professional website that showcases the products we sell and our commitment to excellence. We will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms. This will include educational posts about different types of firewood and how to store and use firewood properly.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied customers. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and buy our firewood for the first time.
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. [Company Name] will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run
[Company Name]’s pricing will be moderate, so clients feel they receive great value when buying our firewood. Our prices will be competitive with local competitors to create an ongoing demand for our products.