I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new firewood business located in [location]. We aim to be the #1 source of firewood for residents and local businesses who depend on firewood as their source of heat or for recreation. We offer numerous types of firewood to enjoy, including maple, oak, birch, and ash. Customers can order firewood by the cord or in small quantities.
Products Served
[Company Name] provides the highest quality firewood sourced from local forests. All firewood is bought from local vendors who make efforts to reforest the areas they cut down. Some of the types of firewood we sell include:
- Maple
- Oak
- Birch
- Ash
- Fir
- Elm
Customers can get firewood by the cord, by pallet, or in smaller quantities. Prices will vary depending on the type of firewood and quantity ordered. We also offer delivery for commercial orders for an additional fee.
Customer Focus
[Company Name] will provide firewood to both residential and commercial customers. Residents primarily use firewood for heat or for recreation, such as when building a small bonfire in their backyard. Commercial customers include a variety of industries, such as campgrounds, restaurants, and hotels. The current residential demographics for [location] are as follows:
- 45,209 residents
- Average income of $46,000
- 54.3% married
- Median age: 43 years
Management Team
[Company Name] is led by [Founder’s Name] who has worked in the lumber industry for [X] years. He has worked in a variety of roles in the industry which has given him a well-rounded knowledge of all things lumber and firewood. He most recently worked as a manager for a lumber store that sold a large quantity of firewood each year. Therefore, he has extensive knowledge of the industry and of firewood that will prove invaluable to the business. Though he has never run his own business before, his experience as a manager has given him knowledge of the management and operations sides of the business.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There are few businesses devoted to the exclusive sale of firewood, which means there will be little competition.
- [Founder’s Name] has numerous connections within the industry that will help when obtaining inventory and supplies.
Financial Highlights
[Company Name] is currently seeking $670,000 to launch. Specifically, these funds will be used as follows:
- Land purchase: $200,000
- Store design/build: $250,000
- Equipment and initial inventory: $100,000
- Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
