VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as the best place in [location] to meet adoptable cats. Clients can expect to receive high quality drinks and food, enjoy a comfortable environment, and interact with some of the cutest and friendliest cats they have ever met.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering high-quality beverage and food items including coffee, teas, iced drinks, pastries, and more
- Offering a unique environment filled with adorable felines
- Benefitting the local community by connecting residents with shelter cats and easing the burden of local shelters
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents living within a ten-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the current resident cats as well as a menu of our food/drink offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures and videos of the cats to increase their chance of getting adopted. The company will use targeted marketing to appeal to our target demographics.
AdvertisingPre-Opening Events
Before opening the café, [Company Name] will organize pre-opening events designed for prospective customers and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], as well as some of the cats the residents can expect to meet.
Partnerships
[Company Name] will partner with local shelters, vets, and animal rights causes to gain awareness of our café. These partnerships will also help us get the supplies needed to properly care for the cats.
Pricing Strategy
[Company Name] will price its drink and food moderately and keep prices competitive with other local cafés. The registration fee will also be moderate so that no resident or family is priced out from meeting cats they want to adopt.
