I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new cat café in [location] dedicated to creating a feline-friendly atmosphere and matching local residents with adorable, adoptable shelter cats. We take on a selection of cats from our local shelter partners and let them interact with our patrons in order to find them a loving and safe home. Residents can make a reservation on our website and spend their visit drinking delicious coffee or tea while playing with our friendly felines.
Products Served
The main service that [Company Name] will provide is connecting local patrons with adoptable cats. To enjoy a visit at our café, patrons must make a reservation online and pay a small fee.
The café will have a rotating lineup of cats, depending on how quickly they get adopted. Once a resident or family finds a cat they want to adopt, they will start the official adoption process with a shelter official and take the cat home as soon as possible. Once a few cats are adopted, we will request a few more from local shelters to take their place.
While our patrons enjoy their time with the cats, they will be offered a menu full of coffee drinks, teas, and food items to enjoy. Some example offerings on our initial menu include:
- Coffee
- Black tea
- Green tea
- Lattes
- Mochas
- Cappuccinos
- Frozen coffee drinks
Customer Focus
[Company Name] will primarily serve the residents who live within a ten-mile radius of our café. The demographics of these customers are as follows:
- 47,923 residents
- Median income of $62,500
- 36.4% married
- 62% cat lovers
- 28.2% with children under 18
- 31.4% without any pets
- Median age: 34 years
Management Team
[Company Name] is led by [Founder’s Name], who is a cat lover and owner herself. For [X] years, she has volunteered at a local cat shelter and has learned all aspects of cat care, shelter operations, and the adoption process. She has fallen in love with many of the cats that live there, especially the cats who have been at the shelter for many years. Over time, she developed a strong desire to do more to find loving homes for these adorable felines. When she had heard about cat cafĂ©s from a friend, she decided that would be the perfect business to continue helping her feline friends. She hopes that creating a comfortable environment for people to meet the cats will inspire more residents to adopt them.
[Founder’s Name] has also spent much of her career managing a local coffee shop. Her career has given her the experience and in-depth knowledge to understand the operations and management sides of the business. Therefore her combined love and knowledge of cats and her career in cafĂ©s give her the perfect experience and skills to run a cat cafĂ©.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There is no other café dedicated to matching residents with adoptable cats. The only other cat café in [location] contains cats that are owned by the café owner. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when it launches.
- [Location] is filled with cat lovers who are eager to get a new pet.
- The management team has a track record of success in the café business and has volunteered at animal shelters for years.
- The cat café business is a proven business and has succeeded in communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $420,000 to launch. Specifically, these funds will be used as follows:
- Café design/build: $200,000
- Equipment: $50,000
- Supplies needed to care for the cats: $50,000
- Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
