IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas.
The area residents and workers we serve are middle-class and hard-working. They love to frequent coffee shops to relax but are also looking for pets to bring more joy to their home. Therefore, much of the local population will enjoy our café.
We will primarily target the following three customer segments:
- Cat lovers: Anyone who loves cats will be welcome in our café. We will market ourselves to all local cat lovers so that they can play with and adopt our adorable cats.
- Millennials: Cats are more popular with millennials than with any other generation. About 32% of cat owners are millennials and about 55% of millennial cat owners view their cats as part of their family. Therefore, they are the most likely generation to be interested in our café as well as care deeply for the cats they adopt.
- Families: Families are more likely to adopt pets than individuals, as they are more likely to have the finances and space to take on a pet. Therefore, we will market to families looking to find a new addition.