II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a new cat café in [location] dedicated to finding homes for all of [location]’s homeless and shelter cats. For a small reservation fee, residents can reserve a one-hour block of time to enjoy our café and interact with adoptable cats. While enjoying the adorable felines and friendly atmosphere, residents can purchase coffee, coffee drinks, tea, and food items.
There are thousands of strays and shelter cats all around [location]. [Company Name]’s mission is to reduce this number by providing a fun and inviting atmosphere that will encourage connections between the cats and our patrons. We hope by giving residents time to get to know these cats, they will realize that these wonderful felines will fit right into their family and home.
[Company Name] is led by [Founder’s Name] who has experience volunteering for animal shelters and managing a café. She has all the knowledge and experience to understand the operations and management sides of working a café and knows all the aspects involved in getting shelter cats adopted. She also has connections with local animal shelters to supply the cats. Each cat will call the café their home until they are adopted by a loving family.
[Company Name]’s History
While working for an animal shelter, [Founder’s Name] noticed that many cats stayed in the shelter for years before getting adopted. She also found that the shelters often did not have the budget or resources to adequately market their cats to lovable homes. [Founder’s Name] decided that a cat café would be the perfect business to connect residents with local cats that may not have been discovered elsewhere.
[Founder’s Name] incorporated [Company Name] on [date of incorporation] and found a potential retail location soon after. The business is currently being run from [Founder’s Name]’s home, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the initial coffee and tea menu
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the butcher industry
[Company Name]’s Products/Services
The main service that [Company Name] will provide is by connecting local patrons with adoptable cats. To enjoy a visit at our café, patrons must make a reservation online and pay a small fee.
The cats that habituate the café will rotate throughout time. Once a resident or family finds a cat they want to adopt, they will start the official adoption process with a shelter official and take the cat home as soon as possible. Once a few cats are adopted, we will request a few more from local shelters to take their place.
While our patrons enjoy their time with the cats, they will be offered a menu full of coffee drinks, teas, and food items to enjoy. Some example offerings on our initial menu include:
- Black tea
- Green tea
- Frozen coffee drinks