VI. Marketing Plan
This Section's Contents
You can download our Vending Machine Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient locations
- Significant personal attention
- High-end security features
Promotions Strategy
[Company Name] will target businesses, schools and other public locations to secure locations for its vending machines. [The Company’s] promotions strategy to reach these businesses includes:
Telephone Marketing
The company will implement an aggressive phone sales blitz to target businesses and schools to let them put their vending machines in their locations.
Direct Mail
The company will create appealing marketing collateral to target businesses and schools to want to put their vending machines in their locations.
Website
The company will create a website that clearly communicates its value proposition and product and service offering. The website will also include contact forms and direct contact information for potential clients to easily connect with the company.
