V. Competitive Analysis
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s business is not limited to its location because vending machines are portable and can be set up anywhere with electricity. Thus, it is easy to set up and distribute in all strategic points within the city.
- Great service: The company will offer in-house repairs, maintenance and upgrades to every vending machine that it manages.
- Management: Our management team has years of experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 20 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.