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Vending Machine Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Vending Machine Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve residents, businesses and schools in the [location] area.

The demographics of the town in which our location resides is as follows:

 Omaha
Total Population426,835
Square Miles6.89
Population Density3,789.20
Population Male48.04%
Population Female51.96%
Target Population by Age
Age 18 to 2411.87%
Age 25 to 3414.70%
Age 35 to 4412.15%
Age 45 to 5413.54%
Age 55 to 6411.82%
Target Population by Income
Income $50,000 to $74,99911.16%
Income $75,000 to $99,99910.91%
Income $100,000 to $124,9999.07%
Income $125,000 to $149,9999.95%
Income $150,000 to $199,99912.20%
Income $200,000 andOver32.48%

Customer Segmentation

We will primarily target the following customer segments:

  • Business establishments: These are businesses that do not have a cafeteria, but have employees that need access to snacks and drinks during the work day.
  • Schools: Students are a huge market for the business as kids consistently need snacks and beverages throughout the school day and at after school activities.
  • Commuters: Local residents and tourists need access to food, drinks and travel essentials when entering and exiting the city. Having vending machines in transportation terminals and gas stations will be convenient for commuters and travelers alike. The security feature of the vending machines is also helpful in addressing emergency situations in accident and crime-prone areas of the city.
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