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Travel Agency Business Plan Template [2021 Updated]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Travel Planner Inc.
Travel Planner Inc. was founded in 1994 and offers home-based franchises, with franchisees selling leisure cruises and other packaged vacations full- or part-time. The company offers land excursions and cruise ship vacations in Alaska, Asia, Australia, New Zealand, Bermuda, the Caribbean, Europe, Hawaii and the South Pacific, the Mediterranean, Mexico and the Panama Canal. Cruise Planners also offers wedding planning services for shore-side ceremonies in the United States. Travel Planner Inc. now has an estimated 3,266 franchisees in the United States.

The company’s growth strategy relies on competitive pricing, quality, reputation and service. Travel Planner Inc. also specializes in group travel, such as destination weddings and associations, which could attract consumers willing to spend more.

Travel with Thomas
Established in 2012, Travel with Thomas is a cruise travel planner specializing in Europe, Mexico, and The Caribbean. In addition, this full-service travel agency offers a variety of other travel arrangements, such as Destination Weddings and Missionary / Faith Tourism.

The agency works to stay current in the world of travel, and cultivate relationships with Preferred Suppliers. They also offer exclusive American Express Cardmember benefits.

Travel Network
Established in 1998, Travel Network is a travel agency that bills itself as a “personal travel concierge.” To do this, it helps customers find the destination and resort that meets their expectations. In addition, someone from the agency is always on call when for traveling clients.

The agency specializes in Destination Weddings and Honeymoons; Sandals & Beaches Resorts; Karisma Hotels GIVC; Princess and RCCL Cruises; Disney Family Adventures & Disney Vacations; European Tours, Independent Travel and River Cruising.
Furthermore, it is certified for these destinations: Jamaica, Las Vegas, Mexico, Aruba, Alaska, Hawaiian Islands, New Zealand and many more.

Competitive Pricing

 Airline CommissionHotel CommissionPackages Commission
Travel Planner Inc10%20%30%
Travel with Thomas11%25%35%
Travel Network10%22%33%

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location is near the center of town, in the shopping district of the city. It is visible from the street where many small business owners and managers walk to and from work on a daily basis.
  • Client-oriented service: [Company Name] will have a full-time assistant to keep in contact with clients and answer their everyday questions. The founders realize the importance of accessibility to their clients, and will further keep in touch with their clients through monthly webinars on topics of interest.
  • Management: The founders have been extremely successful working in this industry and will be able to use his previous experience to craft customized travel packages that suit their every need.
  • Relationships: Having lived in the community for 25 years, The founders know many of the local leaders, newspapers and other influences.
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