IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
Company Name] will serve the residents, workers, and travel enthusiasts in [company location] and the immediate surrounding area.
The area we serve is a city with a very diverse population group. The city has mostly moderate to high income families and individuals who can afford to avail the services of a travel agency. Most of the population are working individuals with disposable income, but little free time, so they need someone to help plan their vacations.
The precise demographics of the town in which our location resides is as follows:
| Wilmette | Winnetka | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
The company will primarily target the following customer segments:
- Families: This segment makes up the bulk of leisure travel in the U.S. We aim to provide these families with travel services that will give them unique and affordable vacation experiences
- Individual and couple travellers: Our unique, highly customized travel itineraries will be targeted specifically towards this market. Individuals and couples without children tend to have more disposable income and appreciate curated experiences.
- Businesses: Some companies travel with their employees for team building activities and the like. We plan to contact these companies and provide them travel packages for groups.
