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Travel Agency Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

Company Name] will serve the residents, workers, and travel enthusiasts in [company location] and the immediate surrounding area.

The area we serve is a city with a very diverse population group. The city has mostly moderate to high income families and individuals who can afford to avail the services of a travel agency. Most of the population are working individuals with disposable income, but little free time, so they need someone to help plan their vacations.

The precise demographics of the town in which our location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The company will primarily target the following customer segments:

  • Families: This segment makes up the bulk of leisure travel in the U.S. We aim to provide these families with travel services that will give them unique and affordable vacation experiences
  • Individual and couple travellers: Our unique, highly customized travel itineraries will be targeted specifically towards this market. Individuals and couples without children tend to have more disposable income and appreciate curated experiences.
  • Businesses: Some companies travel with their employees for team building activities and the like. We plan to contact these companies and provide them travel packages for groups.
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