Skating Rink Business Plan Template [Updated 2024]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

[Company Name] seeks to position itself as the ultimate choice for ice skating in [Location] targeting families and individuals of all ages from the novice recreational ice skater to the aspiring athlete.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Family-friendly recreation activities and events
  • Skating lessons and exercise classes provided by professionals
  • Open to the public seven days a week and all year round

Promotions Strategy

[Company Name] expects its target market to be families and individuals living within a 50-mile radius of its location. The company’s promotion strategy to reach these individuals includes:

Social Media
[Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to the target demographics.

Broadcast/Streaming Media Advertising
The company will invest in targeted commercials to air on broadcast TV, radio, streaming platforms, and podcasts. [Company Name] will focus this advertising on local broadcasts to reach its target audience in [Location].

Website/SEO
[Company Name will invest heavily in developing a professional website that displays all of the activities, classes, and events the skating rink will offer. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Direct Mail
[Company Name] will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts to incentivise people to visit the skating rink.

Email Marketing
The company will publish a monthly email newsletter to tell customers about new events, activities, and more.

Print Advertising
[Company Name] will invest in ads to display in local newspapers and magazines to promote the new skating rink.

Pricing Strategy

[Company Name]’s pricing will be moderate so customers feel they receive great value when choosing the company’s skating rink.

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