Skating Rink Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve local families and individuals of [Location] and its surrounding areas.

The community of [Location] has thousands of active children, teenagers, young adults, and adults who regularly participate in sports and other recreational activities. The company will also target people who want to improve their skills in various ice sports such as hockey and figure skating.

Fort Lauderdale, FL
Total Population9,818,605
15 to 19 years753,630
20 to 24 years752,788
25 to 29 years759,602
30 to 34 years716,129
Total Households:3,218,511
Household income $50,000 to $74,999550,971
Household income $75,000 to $99,999382,770
Household income $100,000 to $149,999440,285
Household income $150,000 to $199,999187,449
Household income $200,000 or more208,954

Customer Segmentation

The Company will primarily target the following three customer segments:

  1. Parents: The business will attract parents looking for an option to keep their children active and entertained all year round.
  2. Aspiring Athletes: The company will target youth who are pursuing a professional career in sports such as hockey or figure skating.
  3. Teenagers & Young Adults: The town has a large population of high school and college-age students who seek a place where they can enjoy fun recreational activities with their friends.
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