IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve local families and individuals of [Location] and its surrounding areas.
The community of [Location] has thousands of active children, teenagers, young adults, and adults who regularly participate in sports and other recreational activities. The company will also target people who want to improve their skills in various ice sports such as hockey and figure skating.
| Fort Lauderdale, FL | |
|---|---|
| Total Population | 9,818,605 |
| 15 to 19 years | 753,630 |
| 20 to 24 years | 752,788 |
| 25 to 29 years | 759,602 |
| 30 to 34 years | 716,129 |
| Total Households: | 3,218,511 |
| Household income $50,000 to $74,999 | 550,971 |
| Household income $75,000 to $99,999 | 382,770 |
| Household income $100,000 to $149,999 | 440,285 |
| Household income $150,000 to $199,999 | 187,449 |
| Household income $200,000 or more | 208,954 |
Customer Segmentation
The Company will primarily target the following three customer segments:
- Parents: The business will attract parents looking for an option to keep their children active and entertained all year round.
- Aspiring Athletes: The company will target youth who are pursuing a professional career in sports such as hockey or figure skating.
- Teenagers & Young Adults: The town has a large population of high school and college-age students who seek a place where they can enjoy fun recreational activities with their friends.
