V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are the closest ice skating rinks to the [Company Name], thus providing either direct or indirect competition for customers:
Ice Cold Skating Center
Ice Cold Skating Center is a skating rink located approximately 100 miles outside of [location]. In business for over 40 years, Ice Cold Skating Center provides classes and lessons for various types of ice sports including figure skating and ice hockey. Ice Cold Skating Center also offers free skating sessions in two-hour blocks seven days a week.
In addition, Ice Cold Skating Center hosts hockey games and other events. The company also sells hockey gear and ice skates. Pricing for classes and lessons is calculated on a per-class basis. Customers have the option to pay-per-use for free skating sessions or purchase a season pass for multiple sessions.
Winter Ice is a large ice skating facility that is about a two hour drive outside of [Location].
The facility operates all year round with its indoor ice skating rink available to the public from 8:00AM-4:00PM on weekdays and and 10:00AM-2:00PM on weekends. Private ice skating lessons are provided from 4:00PM-9:00PM daily.
Winter Ice also sells ice skates and accessories, ice hockey gear, and concession snacks.
Freeze Ice Skating Rink
Freeze Ice Skating Rink is another ice skating rink just outside the 100-mile radius of [Location]. The company has been in business for about ten years and is recognized as the preferred skating rink for families due to its fun activities, low prices, and family-centric events. Freeze Ice Skating Rink has also become a favorite of fitness enthusiasts and competitive athletes. The ice rink provides ice hockey and ice skating lessons led by professionals.
The drawback of Freeze Ice Skating Rink is that it is only open to the public on a seasonal basis.
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Location: [Company Name] will be the only ice skating rink within a 100-mile radius of [Location]. Additionally, the facility will be constructed in a centrally-located area close to schools and residential neighborhoods, with convenient access to nearby highways.
- Price: While not the lowest priced competitor, [Company Name] offers the most pricing options so customers can choose the price and package that works best for them.
- Name Recognition: Part of the marketing strategy is to showcase the founder’s history in the ice hockey industry. As a former professional hockey player, he is well known among hockey fans.
- Management Team: In addition to its founder, the company will recruit highly qualified and experienced business professionals to manage the day-to-day operations of the ice skating rink.