II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is [Location]’s first indoor ice skating rink. The rink will be a refreshing source of winter recreation that families and individuals can enjoy all year-round. The company will provide various ice sports lessons for all ages and ability levels. Customers can also pay for open skate sessions or rent out the facility for private events.
[Company Name] was founded by [Founder’s Name], a former professional hockey player turned entrepreneur who has identified a need for an ice rink in [Location]. [Founder] has fond memories of spending time with his family and friends at the local ice rink in his hometown as a child. Upon retiring from a successful hockey career, he moved to [Location] where he discovered there was no ice rink within a 100-mile radius.
[Founder] began researching what it would take to create his own skating rink company and did a thorough analysis on the costs, market, and demographics in the area. [Founder] has now compiled enough information to develop his business plan in order to approach investors.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local vacant lots available for sale in the area and located an ideal location for the skating rink.
[Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the contract is finalized on the property, construction can begin to build-out the facility.
Since incorporation, the company has achieved the following milestones:
- Located available property for sale or lease ideal for building a skating rink.
- Developed the company’s name, logo, and website located at [website].
- Hired a general contractor for the build-out of the facility.
- Begun recruiting key employees.
[Company Name]’s Products/Services
Below are [Company Name]’s product and service offerings:
- Hockey Lessons
- Figure Skating Lessons
- Exercise Classes
- Food & Beverages
- Ice Skate Rentals
- Ice Skate Sales
- Ice Rink Rentals