Screen Printing Business Plan Template [Updated 2024]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Textile Printers
Founded in 1972, Textile Printers provides screen printing and promotional products for individuals, businesses, schools, and non-profits. The company takes the time to properly prepare designs, but typically fulfills orders in seven to ten working days. Pricing is available by private consultation only.

Custom Screen Printing
Established in 1999, Custom Screen Printing creates screen printed products for customers at over 30 locations across the U.S. It prides itself on quick turnaround and affordability, and requires no minimum order. Pricing for Reflective Edge’s services are available by private consultation only. Product categories include: Apparel, Signs, Decals, Magnetics and Banners.

Custom Ink
Custom Ink is a screen printing business specializing in custom t-shirt creations. In addition to screen printing, Impress Ink can also provide embroidery, personalization, and custom labels and branding services. Screen printing may include glow in the dark printing, puff printing, discharge ink, and metallic ink. For custom t-shirt design services, the company has an online ‘design studio’ feature where each customer can create their screen print designs and then send them to the company for printing or a quote. Custom Ink also has a graphic design team in house for clients requiring professional design work. In addition to screen printing on t-shirts, the company can also provide printing and embroidery services on polo’s, tank tops, hoodies, bags, hats, and more.

Competitive Pricing

Competitor pricing is highly customized and depends on the product type, order size and product specification details.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location is near the center of town, giving us access to businesses, schools and nearby residences. We also offer adequate parking making it easy for customers to patronize us.
  • High quality printing at an affordable price: The screen printing services offered by [Company Name] are similar in quality to its most premium positioned competitor. [Company Name] will offer these services at a much more affordable price without compromising the quality of our outputs.
  • Management: Our management team has years of business and marketing experience that allow us to market to and serve customers in a much more sophisticated manner than our competitors.
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