II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
Located in [location], [Company Name] is a screen printing business that creates customized prints on a variety of substrates including fabric, paper, paperboard, plastic, glass, and metal. It specializes in custom apparel printing for companies, schools, organizations, events and small businesses.
Excellent customer service coupled with high-quality products, [Company Name] aims to be the top provider of screen printing services within the [location] area. [Company Name]’s staff are highly-trained and our equipment is top of the line and properly maintained to handle any client requests.
[Company Name]’s History
[Company Name] was founded by [Founder’s Name] in [Year]. [Founder’s Name] had been working at a custom clothing company for over 10 years when he realized that there is an increasing market for customized t-shirt printing. He has also previously worked part-time for a local printing business while studying and he used that background to study the feasibility of starting a screen printing business in the [location] area.
[Founder] graduated from [University Name] with a degree in Business Management. His education and past business experiences gave him the confidence to launch [Company Name].
Since incorporation, the Company has achieved the following milestones:
- Found location and signed the letter of Intent to lease it
- Developed the company’s name, logo and website
- Determined equipment and fixture requirements
- Begun recruiting key employees with previous screen printing business experience
[Company Name]’s Products/Services
The company will provide the following services:
- Personalized designs
- Stationary and labels
- Labels and packaging