IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the schools, businesses, companies, and residents of [company location] and the immediate surrounding areas. The area we serve is densely populated and also has a number of schools and businesses that will definitely need our services for events and conferences. Larger businesses will be able to use our services for their packaging, branding, uniforms and signages. We also accept one-off orders from local residents for their customized gifts or personal items.
The precise demographics of the town in which our retail location resides is as follows:
| Glendale | Highland | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Local Businesses: Our location is surrounded by small to large-sized businesses. These businesses often need customized printing for their branding.
- Schools: There are a number of public and private schools in the area and we can help them with T-shirt printing, as well as any school logo item.
- Local Residents: Our company customizes almost anything, from apparel to stationary to signage. We offer one-time personalization services that will appeal to local residents looking for unique, customized gifts.
