III. Industry Analysis
The Screen Printing industry is expected to grow steadily over the next five years. Increased stability in the overall economy will likely boost consumer and business spending on the industry’s highly discretionary services. The industry will also benefit from comparatively little substitute competition in contrast with the broader Printing industry.
Key industry drivers include:
-Per capita disposable income-When disposable income increases, consumers are more likely to purchase screen printing services. When disposable income decreases, consumers instead become more likely to put off discretionary purchases, such as screen printing services.
-Corporate profit- Businesses are more likely to order custom apparel and other screen-printed goods when profit is growing. Conversely, businesses are more likely to cut nonessential spending, such as branded merchandise purchases, when profit is shrinking.
-Total advertising expenditure- Advertisers are a major market for the industry. Marketing products made by the industry include branded apparel, stickers and posters. When advertising expenditure increases, so does demand for the industry.