Retail Business Plan Template [Updated 2024]

/ 50041 0

VI.Marketing Plan

You can download our Retail business plan template (including a full, customizable financial model) to your computer here.

The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering high-quality, locally-made furniture, soft goods, lighting and décor items
  • Telling the “stories” of manufacturers and craftspeople within the store
  • Providing excellent customer service, from a hands-on sales team to delivery options

Promotions Strategy

[Company Name] expects its target market to be individuals living within a 10-mile radius of its store. The Company’s promotions strategy to reach these individuals includes:

Direct Mail

[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to visit the store.

Public Relations

We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].


[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

Ongoing Customer Communications

[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events

Before opening the store, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].

Pricing Strategy

[Company Name] pricing will be appropriate for the high quality and level of service associated with the store. However, the store will carry products offered at a range of prices to allow even those with modest budgets to have options. Pricing for similar items will be higher than Joe’s Furniture and IKEA, and lower than Beautiful Living.

Pages : 1 2 3 4 5 6 7 8 9 10