II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] located at [insert location here] is a new, furniture retail store focusing on home furnishings and décor. Our products will be primarily from local manufacturers, highlighting the talent and high design sense of area businesses and craftspeople.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the furniture business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented an independently-owned furniture storethat enjoyed tremendous success by focusing on locally-made products. After several discussions with the owner of the store, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.
[Company Name]’s History
Upon returning from Fort Lauderdale and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the store.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at www…
- Determined the list of products to be offered
- Determined equipment and inventory requirements
- Identified fifty craftspeople and businesses as potential suppliers and received preliminary interest from them
[Company Name]’s Products
Below is [Company Name]’s initial product list. As you can see all items are classified under the following four main categories:
- Home Furniture
- Soft Goods
|[Company Name] Initial Product List|
|Dining Tables||Table lamps|
|Dining Chairs||Standing lamps|
|Living Room Chairs||Wall fixtures|
|Bed-side tables||Framed Art|
The store will feature a rotating display of a specific designer or manufacturer’s work in our front window and front area of our store, along with information about the “story” of that designer. Transactions will be completed by skilled salespeople on the floor of the store, who will offer a high level of customer service and develop ongoing relationships with customers. Delivery of large items will be offered to customers.
[Company Name] will develop a 15,000 square foot store whose key elements will include the following:
- Main Showroom
- Side Showrooms
- Administrative Office
The retail location has 50 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 10 AM to 7 PM. As demand dictates, we may extend or reduce our hours.