VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Moderate price point
- Offering a convenient location that offers dine-in, delivery and carry-out options
- Family-friendly environment
- Providing excellent customer service
[Company Name] expects its target market to be residents, businesses and schools within a 10-mile radius of each of its stores. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the restaurant.
We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
[Company Name] will initially give free pizza samples to passersbys to enable them to taste the quality of our products and learn about us.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.
Before opening the store, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.