Pizza Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new pizza restaurant in the [location] area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up.

[Company Name] will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

[Company Name]’s History

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has worked in the restaurant industry for 15 years. He noticed that there was only one pizza restaurant in [location], so he decided to open up his own pizza restaurant.

[Founder’s Name] incorporated [Company Name] on [date of incorporation] and was able to achieve the following milestones since then:

  • Developed the company’s name, logo and website
  • Created the menu
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the restaurant industry

[Company Name]’s Products/Services

Below is [Company Name]’s initial menu classified under the following main categories:

  • Pizza
  • Pasta
  • Sandwiches
  • Dessert
  • Drinks
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