IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [location] and the immediately surrounding areas as well as those who work in [location].
The area we serve is affluent and has disposable income to dine out or order in dinner.
The following are the precise demographics of the area:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- Parents: The town has a large population of families who are active in the school and community. These parents are often looking for a family-friendly place to bring their children.
- Local office workers: approximately 6,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to visit us during lunch hours.
- Students: there are middle schools and high schools within the [location] area. Schools will be a great target market for the company as they often order in pizza for special lunches and events.