Pizza Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [location] and the immediately surrounding areas as well as those who work in [location].

The area we serve is affluent and has disposable income to dine out or order in dinner.

The following are the precise demographics of the area:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following four customer segments:

  • Parents: The town has a large population of families who are active in the school and community. These parents are often looking for a family-friendly place to bring their children.
  • Local office workers: approximately 6,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to visit us during lunch hours.
  • Students: there are middle schools and high schools within the [location] area. Schools will be a great target market for the company as they often order in pizza for special lunches and events.
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