V. Competitive Analysis
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Direct & Indirect Competitors
Creole Creamery
Creole Creamery is an old-school, traditional American ice cream parlor that was founded in New Orleans. Now with 15 locations across the U.S, Creole Creamery specializes in artisan ice creams and sorbets made fresh in-house daily. The diverse flavors offered at this uptown ice cream parlor (which change daily) are unique and unusual, but it also offers classic milkshakes, ice cream floats, and banana split sundaes.
Sub Zero
Established in 2004, Sub Zero Ice Cream is a franchise that uses the science of cryogenics to make fresh, custom frozen desserts for each customer. While standard recipes are offered, customers may choose from a variety of cream bases and mix-ins to make a custom flavor, and the concoction is then flash frozen to create a smoother, creamier product than traditional ice cream. The menu features:
- Ice Cream
- Frozen Yogurt
- Frozen Custard
- Reduced Fat ice cream
- Smoothies
Ice Cream Depot
Ice Cream Depot is a US-based provider of ice cream, frozen yogurt and other frozen beverages. The company was founded in 1945 and is headquartered in Canton, MA. Ice Cream Depot is famous for its 31 flavors slogan customer sampling of ice cream flavors. Since 1945, it has introduced more than 1,300 new flavors. The brand operates 2,560 domestic and an additional 5,422 international locations.
In addition to traditional ice cream, its locations also offer cakes, desserts and prepackaged ice cream. These products are produced by the corporate division and then sent to franchise locations to be sold.
Competitive Advantage
[Company Name] has several advantages over its competition. Those advantages include:
- All-Natural and Homemade Ingredients: The company’s competitors use packaged ice cream that was made weeks ago in a large warehouse and sent out for distribution. [Company Name]’s ice cream is made fresh, in-store, using all-natural ingredients.
- Location: [Company Name] will be located in a highly trafficked, prime retail location in a busy intersection of town.
- Relationships: [Founder’s Name] has lived in [company location] all of her life and has raised her family in the same community as her target market. She has many connections with the local schools, churches, and organizations.
- Pricing: [Company Name] will offer premium artisanal ice cream at a price point that is competitive with other establishments and be moderately priced for fresh, all-natural ice cream.
