II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name], is located at [insert location here] is a new, upscale ice cream shop focusing on providing artisanal and specialty crafted ice cream. We will also sell gelato, beverages, and ice cream smoothies.
[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been making ice cream at home as a hobby for over twenty years. With the encouragement and persistence of family, friends, and other members of her community, [Founder’s Name] has begun providing ice cream out of her home for the past year for social events and gatherings. Word quickly spread and the popularity of her ice cream became so much that, [Founder’s Name] decided to establish a retail location of her own in the heart of the community.
Much of the community is made up of school-age children and families that frequent ice cream shops. There is not much competition and [Company Name] would be the only artisanal ice cream shop in [insert location here].
[Company Name]’s History
[Founder’s Name] has been consulting with an attorney and CPA over the last few months to understand the business and financial obligations that go with owning their own business. Her lawyer has advised [Founder’s Name] that [Company Name] should be incorporated as an S-Corporation on [date of incorporation].
[Company Name] is currently still being operated out of [Founder’s Name] home, but she has identified a prime retail location for the ice cream shop and has begun lease discussions with the landlord and management company.
Since incorporation, the company has achieved the following milestones:
- Found retail location and signed Letter of Intent to lease it
- Decided on the company name, and developed the logo and website located at www…
- Developed the ice cream menu
- Determined the equipment and inventory requirements
- Began recruiting key employees that will be integral in the operation of the ice cream shop
[Company Name]’s Products/Services
Below is [Company Name]’s initial menu. All ice cream products will be homemade using all-natural ingredients and toppings.
- Delectable Chocolate
- Very Vanilla
- Cookies and Cream
- Chocolate Mint
- Sensational Strawberry
- Rockin’ Rocky Road
- Butter Pecan
- Rum Raisin
- Mango Sorbet
- Pineapple Sorbet
Store Design
[Company Name] will design a functional ice cream shop in a 1,500 square foot space. The ice cream shop will include the following:
- Ordering counter
- Display area for available ice cream flavors
- 6 small tables to accommodate 12-15 customers
- Small sink and washing area
- ADA-compliant restrooms
[Company Name] will have 12 dedicated parking spots in the retail strip area where it will be located.
[Company Name] will be open 7 days a week, from 11:00 am to 8:00 pm.
