IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The area we serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [company location] is mostly a family-friendly community whose residents regularly consume ice cream and dessert items.
The precise demographics of the town in which our retail location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- Parents of young children: the area has a large population of parents of young children who regularly treat their children to ice cream as a treat.
- Middle and high school-age students: there will be a large number of middle and high school kids who will walk to the ice cream shop for a treat after school or on weekends.
- Local youth sports organizations: the area is also widely known for having a large number of local youth sports teams. We expect the teams to gather at the ice cream shop after games and practices.
- Local working community: [Company Name] expects to draw in a large number of workers in various industries coming to purchase ice cream during work lunch hour or break.