IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The area we serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [company location] is mostly a family-friendly community whose residents regularly consume ice cream and dessert items.
The precise demographics of the town in which our retail location resides is as follows:
Springdale | Wyndham | |
---|---|---|
Total Population | 26,097 | 10,725 |
Square Miles | 6.89 | 3.96 |
Population Density | 3,789.20 | 2,710.80 |
Population Male | 48.04% | 48.84% |
Population Female | 51.96% | 51.16% |
Target Population by Age Group | ||
Age 18-24 | 3.68% | 3.52% |
Age 25-34 | 5.22% | 4.50% |
Age 35-44 | 13.80% | 13.91% |
Age 45-54 | 18.09% | 18.22% |
Target Population by Income | ||
Income $50,000 to $74,999 | 11.16% | 6.00% |
Income $75,000 to $99,999 | 10.91% | 4.41% |
Income $100,000 to $124,999 | 9.07% | 6.40% |
Income $125,000 to $149,999 | 9.95% | 8.02% |
Income $150,000 to $199,999 | 12.20% | 11.11% |
Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
We will primarily target the following four customer segments:
- Parents of young children: the area has a large population of parents of young children who regularly treat their children to ice cream as a treat.
- Middle and high school-age students: there will be a large number of middle and high school kids who will walk to the ice cream shop for a treat after school or on weekends.
- Local youth sports organizations: the area is also widely known for having a large number of local youth sports teams. We expect the teams to gather at the ice cream shop after games and practices.
- Local working community: [Company Name] expects to draw in a large number of workers in various industries coming to purchase ice cream during work lunch hour or break.