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Ice Cream Shop Business Plan Template [Updated 2021]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The area we serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [company location] is mostly a family-friendly community whose residents regularly consume ice cream and dessert items.

The precise demographics of the town in which our retail location resides is as follows:

 SpringdaleWyndham
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following four customer segments:

  • Parents of young children: the area has a large population of parents of young children who regularly treat their children to ice cream as a treat.
  • Middle and high school-age students: there will be a large number of middle and high school kids who will walk to the ice cream shop for a treat after school or on weekends.
  • Local youth sports organizations: the area is also widely known for having a large number of local youth sports teams. We expect the teams to gather at the ice cream shop after games and practices.
  • Local working community: [Company Name] expects to draw in a large number of workers in various industries coming to purchase ice cream during work lunch hour or break.
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