II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established horse boarding company that will provide full-care horse boarding services. The company will also offer horse training and horseback riding lessons. [Company Name] aims to be the premier horse boarding company in the area providing the highest quality care and best customer service around.
[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been in the horse boarding business for the past 20 years. During this time she developed a deep understanding of the horse boarding industry.
[Company name] will also have an experienced assistant manager who will be trained in handling the administrative tasks of the business. The desired individual will have an undergraduate business degree and years of management experience. [Company name] will also employ certified horse trainers, experienced horseback riding instructors, and an on-call veterinarian in case of medical emergencies.
[Company Name]’s History
[Founder] began researching what it would take to create her own horse boarding company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop her business plan in order to approach investors.
Once her market analysis was complete, [Founder’s Name] began surveying the local available ranch property and located an ideal location for an equestrian facility. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the sale is finalized on the property, construction can begin to build-out the stable and ancillary facilities.
Since incorporation, the Company has achieved the following milestones:
- Located available equestrian space for sale that is ideal for a full-care horse boarding business.
- Developed the Company’s name, logo, and website located at [website].
- Hired a general contractor for the build-out of the stable and facilities.
- Determined equipment and necessary supplies.
- Began recruiting key employees with previous horse boarding, horse training, and horseback riding instruction experience.
[Company Name]’s Products/Services
Below are [Company Name]’s product and service offerings:
Monthly boarding fees include all of the following products and services:
- Designated Stall with hay and shavings
- Food & Water
- Daily Feeding
- Pasture Access
- Stall Cleaning
- Veterinary Visits (customer pays for vet fees)
- Supplement & Medication Administration
- Horse Training
- Riding Lessons