III. Industry Analysis
Horse boarding is part of the wider equestrian market. The U.S. equestrian market is a $102 billion industry. This industry is segmented into competition horse ownership ($28.3 billion) and recreation horse ownership ($18 billion).
There are 9.2 million commercial and recreational horses in the United States and 28 million people who consider themselves horse enthusiasts. Trail and pleasure riding is the most popular activity among recreational horse owners.
In the equestrian market, horse boarding is one of the top revenue generators, followed by riding lessons and horse training. Recreational horse owners spend around $8,000 per year on horse care such as veterinary visits, grooming, medicine, leather care, boarding fees (52% of spending is on boarding fees), bridles, straps, hoof treatments, and saddles.
Industry operators can compete effectively by providing top notch service and quality care for their customers’ horses. Customers are typically willing to pay more for quality service they can depend on when it comes to care for their horses.