IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the horse owners in the community of [company location] and its surrounding areas.
The community of [company location] has a growing number of recreational horse owners. Horseback riding is becoming a popular past-time for both children and adults in the area. The area is also populated mostly by moderate to wealthy individuals who lead busy lifestyles; as a result, they have both the need for horse boarding services and the means to pay for it.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Moderate to Wealthy Homeowners: The area in which the Company will operate has a significant population of homeowners. Many homeowners have or want horses as their pets, but have limited space to care for them effectively.
- Wealthy Renters: Many wealthy singles and couples would like to own a horse, but are not allowed or have no space to keep one on their rental property.
- Adults & Families with Busy Lifestyles: Many people would like to own a horse, but do not have the time or means to care for them properly. The Company will also cater to these customers.
