VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering all-natural, freshly made frozen yogurt in a variety of delicious flavors.
- Offering an assortment of delicious toppings.
- Located in a prime retail location in a highly trafficked part of town.
- Offering the best-frozen yogurt at competitive prices.
Promotions Strategy
[Company Name] will target all residents of [Location] within a 20-mile radius. The Company’s promotions strategy to reach the most clientele include:
Public Relations
[Company Name] will contact the local media to request a media blitz of the new, up-and-coming frozen yogurt shop. They will be featured in local newspapers and publications as well as local television stations.
Social Media
[Company Name] will be active on social media and use targeted social media advertising to attract its most likely customers. The company will post frequently upcoming specials, events, and seasonal featured flavors.
Website
[Company Name] will have an informative and attractive website that will feature professional photos of the shop, its frozen yogurt, store hours, address, and contact information. It will also use SEO to constantly stay at the top of search engines for anyone searching for dessert/frozen yogurt shops near them.
Billboard
[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will have an eye-catching picture of its frozen yogurt that is sure to grab everyone’s attention.
Partnerships with Local Businesses
[Company Name] will partner with neighboring local businesses and request they hand out coupons for the company at their place of business in exchange for discounts for their employees.
Pre-Opening Events
[Company Name] will organize a pre-opening event designed for prospective customers, local merchants, and press contacts. The event will be fun and inviting in order to create awareness for the company. Attendees will be able to sample the different flavors of frozen yogurt.
Advertising
[Company Name] will invest in advertisements in featured local publications, such as community newspapers and newsletters.
Pricing Strategy
[Company Name]’s pricing will be moderate so customers feel they receive great value when purchasing its products.
