I. Executive Summary
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name] is a new frozen yogurt shop located in [Location]. We serve homemade, all-natural frozen yogurt freshly made every day. We offer over 30 flavors of frozen yogurt (including chocolate, vanilla, and pistachio) and a wide assortment of toppings (such as cookie crumbles, fudge, and peanut butter). In addition to frozen yogurt, we also sell frozen yogurt cakes for special occasions and milkshakes. Our quality ingredients and numerous options will satisfy the craving of anyone with a sweet tooth.
Products Served
[Company Name] will sell a variety of frozen yogurt, toppings, milkshakes, and specialty frozen yogurt cakes for our customers to enjoy. Our long assortment of frozen yogurt flavors includes chocolate, vanilla, cookies ‘n cream, pistachio, and strawberry. Some of our most popular toppings include fudge, peanut butter, and cookie crumbles. Frozen yogurt cakes are made to order and can be made with any of the frozen yogurt flavors we offer.
All products will be made using only fresh and all-natural ingredients. Because all of our frozen yogurt is made fresh every day, our products will not include any chemicals or preservatives.
Customer Focus
[Company Name] will serve the community of [Location]. [Location] is a suburban community that is largely made up of families. It also has a large number of schools, churches, and organizations. The demographics of the target customer profile are as follows:
- 67,318 residents
- Average income of $75,000
- 64.9% married
- 25% children under 18
- Median age: 35 years
Management Team
[Company Name] will be owned and operated by [Founder’s Name]. [Founder’s Name] has been making frozen yogurt as a hobby in her home for the past twenty years. Her skills in frozen yogurt making are well known in the town. To the urging of her family and friends, [Founder’s Name] began providing frozen yogurt on a larger scale to school events, church gatherings, and social events. Over the past few years, her frozen yogurt has gained a large following, prompting [Founder’s Name] to formally open her own frozen yogurt shop.
Success Factors
[Company Name] has several advantages over its competition. Those advantages include:
- The company’s competitors use packaged frozen yogurt that was made weeks ago in a large warehouse and sent out for distribution. [Company Name]’s frozen yogurt is made fresh, in-store, using all-natural ingredients.
- The frozen yogurt shop will be located in a highly trafficked, prime retail location in a busy intersection of town.
- [Founder’s Name] has lived in [Location] all of her life and has raised her family in the same community as her target market. She has many connections with the local schools, churches, and organizations.
- [Company Name] will offer premium frozen yogurt at a price point that is competitive with other establishments.
Financial Highlights
[Company Name] is seeking $215,000 in funding to launch its frozen yogurt store. The capital will be used for funding capital expenditures, staffing, marketing and advertising expenses, and working capital. The breakout of the funding may be seen below:
- Store design/build-out: $75,000
- Frozen yogurt equipment: $50,000
- Marketing and advertising: $20,000
- Staffing costs: $50,000
- Working capital: $20,000
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
