III. Industry Analysis
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According to Fortune Business Insights, over the next five years, the Frozen Yogurt Shop industry is expected to increase to more than $2 billion and will grow at a CAGR of 3.5%. This growth will be driven by per capita disposable income, which is expected to grow at a rate of 1.8%.
This growth is also supported by frozen yogurt’s popularity in American culture. Frozen yogurt has long been a dessert staple in the United States and its popularity has prevented a decline in demand for industry products. Therefore, while some consumers are eating less frozen yogurt, the popularity of this item continues to drive demand for store offerings.
Furthermore, current health trends are leading to Americans choosing healthier options for dessert. Compared to ice cream, frozen yogurt typically contains less fat and calories, making it a better option for those with a sweet tooth. This has improved frozen yogurt’s popularity in recent years as a more health-conscious choice.
