II. Company Overview
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Who is [Company Name]?
[Company Name] is a new, upscale frozen yogurt shop that focuses on providing specialty-crafted frozen yogurt. We offer a wide selection of frozen yogurt flavors including chocolate, vanilla, cookies ‘n cream, pistachio, and strawberry. We also offer an enormous selection of toppings that include fudge, peanut butter, brownie pieces, and cookie crumbles. In addition to traditional frozen yogurt, we will also sell specialty frozen yogurt cakes, milkshakes, water, and other beverages.
[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been making frozen yogurt at home as a hobby for over twenty years. With the encouragement and persistence of family, friends, and other members of her community, [Founder’s Name] has begun providing frozen yogurt out of her home for the past year for social events and gatherings. Word quickly spread and the popularity of her frozen yogurt became so much that, [Founder’s Name] decided to establish a retail location of her own in the heart of the community.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [Date of Incorporation].
[Company Name] is currently being operated out of [Founder’s Name] home. [Founder’s Name] has identified a prime retail location for the frozen yogurt shop and has begun lease discussions with the landlord and management company. All operations will move to the retail location once the lease is finalized.
Since incorporation, the company has achieved the following milestones:
- Found a potential retail location
- Decided on the company name, and developed the logo and website located at [website]
- Developed the menu
- Determined the equipment and inventory requirements
- Began recruiting key employees that will be integral in the operation of the frozen yogurt shop
[Company Name]’s Products/Services
Below is [Company Name]’s initial menu. All frozen yogurt products will be homemade using all-natural ingredients and toppings. Below are some of the initial frozen yogurt flavors we will offer:
- Chocolate
- Vanilla
- Cookies ‘n Cream
- Pistachio
- Strawberry
- Peanut Butter
- Cherry
- Banana
Below are some of the toppings we will offer:
- Peanut Butter
- Fudge
- Brownie bits
- Sprinkles
- Caramel
- Cookie Crumbles
- Gummy Bears
- Whipped Cream
In addition to our traditional frozen yogurt, we will also sell specialty frozen yogurt cakes, milkshakes, water, and other beverages.
