IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas.
The area we serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [Location] is mostly a family-friendly community whose residents regularly consume frozen yogurt and similar dessert items.
Customer Segmentation
We will primarily target the following customer segments:
- Parents of young children: The area has a large population of parents of young children who regularly treat their children to frozen yogurt as a treat.
- Middle and high school-age students: There will be a large number of middle and high school kids who will walk to the frozen yogurt shop for a treat after school or on weekends.
- Local working community: [Company Name] expects to draw in a large number of workers in various industries coming to purchase frozen yogurt during work lunch hour or break.
