Eyelash Extension Business Plan Template [Updated 2024]

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VII. Operations Plan

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Functional Roles

[Company name] will carry out its day-to-day operations primarily on an appointment basis. Walk-in clients will be served by the earliest available eyelash extension expert, but priority will be given to clients who called ahead. In the meantime, waiting customers can divert themselves in the lounge, which features television and current popular magazines. The Company intends to employ [X] experts and [A] assistants during peak hours and [Y] experts and [B] assistants during off-peak hours. [Company name] anticipates having [Z] customers on a weekly basis.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. As an eyelash extension salon, the majority of employees will assist in upselling customers in addition to the primary functions as eyelash extension experts and assistants. [Company name] anticipates using the services of X employees, divided into the following roles.

Service Functions


  • Eyelash extension application
  • Eyelash extension after-care
  • Maintenance personnel
  • Customer service/cash register functions



Administrative Functions


  • General & administrative functions including legal, marketing, bookkeeping, etc.
  • Product procurement
  • Human Resources



[Company name]’s long term goal is to become the dominant provider of eyelash extensions and related services and products in the [city] area. We seek to the standard by which other providers are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

[Date 1]Finalize lease agreement
[Date 2]Design and build out [Company Name]
[Date 3]Hire and train initial staff
[Date 4]Kickoff of promotional campaign
[Date 5]Launch [Company Name]
[Date 6]Reach break-even

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