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Eyelash Extension Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company name] is an Eyelash Extension Company in [Location] that offers premium quality, medically safe eyelash extensions sourced from [Location]. We are dedicated to making every client feel beautiful and good about themselves without breaking their banks. That is why we designed a product that is produced with the highest quality and lasts longer than the average eyelash extensions. We innovated the traditional eyelash extensions to become more natural-looking and created a glue that has a long bonding formula that keeps the lashes perfectly in place.

At [Company name], we truly care for all our clients. Our staff went through extensive practice and training so that each lash is carefully applied, and hand-placed to achieve the look and feel that our clients are going after. We go beyond the extra mile to ensure exceptional service is received.

[Company Name]’s History

Located in the heart of [Location], [Company Name] was founded in [Month] of [Year] by owner [Founder’s Name] when she realized that there is a growing market for specialized and custom eyelash extensions. Through years of hard work and practice, she was able to grow her business to be one of the most popular eyelash companies in the city. By constantly collaborating with engineers, chemists and creative minds, [Company name] was able to expand its products and services from a basic eyelash extensions application to offering more types of eyelashes and complementary products.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website
  • Determined the list of products and services to be offered
  • Determined equipment and inventory requirements

[Company Name]’s Products/Services

Below is [Company Name]’s initial product list:

  • Eyelash Extensions (different sizes, volume, length, color)
  • Eyelash Adhesives
  • Cream Adhesive Remover
  • Cleansing Wipes

We will feature eyelash extensions of different sizes, volume, color, and length. We will also be an exclusive supplier of our own eyelash extensions care products like adhesives, cleansers, and detoxifying creams. Included in our offerings is the application and after care of our clients’ eyelashes.

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