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Event Venue Business Plan Template [2021 Updated]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company name] is an event venue company that offers a wide range of ballrooms and meetings spaces available for rent for all kinds of occasions. Located at the center of the city, it serves private businesses, government departments, schools, wealthy individuals, and even religious organizations. [Company name] aims to give its clients an accessible, but beautiful venue that offers different spaces at reasonable rates with the best services. Also specializing in event management, [Company name] is connected with major suppliers and vendors that can help clients pull off a stress-free, and memorable event.

Products Served

[Company Name] offers the following event spaces: Small Party venues, Ballrooms, Social Events and Banquet Hall, Conference Rooms, and Seminar Rooms. We provide spaces that can hold from 30 up to 300 people. Each room can be designed according to the clients’ theme or preference. We also have event management consultants that clients can consult with to help them with the overall preparation of their events.

Customer Focus

[Company Name] will primarily serve businesses, organizations and wealthy individuals within the [location] area that are looking for venues for their events. We will primarily target the corporate market, private market and the non-profit market.

Management Team

[Company Name] is led by [Founder’s Name] who graduated from the University of ABC where he majored in Hotel and Restaurant Management. He pursued a career in the event management industry for 20 years.

While [Founder] has never started an event venue business before, he has worked in the event management industry most recently as a general manager, and has organized various events. As such [Founder] has in-depth knowledge of the operations and the management (e.g., scheduling, organizing, marketing, etc.) of events.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • There is currently no high-quality event venue in the community we are entering. In addition, we have surveyed the major corporations with local offices and determined that they have off-site events from time to time.
  • Our location is central to the downtown, airport, and corporate district of the city.
  • The management team has a track record of success in the event management industry.

Financial Highlights

[Company Nameis seeking a total funding of $3,000,000 to launch the event venue. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Event venue design/build: approximately $2,500,000
  • Working capital: approximately $500,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even

Topline projections over the next five years are as follows:

 Year 1Year 2Year 3Year 4Year 5
Revenue$1,980,125 $2,832,031 $3,409,160 $3,783,447 $4,100,713
Total Expenses$1,375,530 $1,561,763 $1,866,977 $2,027,436 $2,107,349
EBITDA$604,595 $1,270,268 $152,183 $1,756,011 $1,993,364
Depreciation$372,760 $372,760 $372,760 $372,760 $372,760
EBIT$231,835 $897,508 $1,169,423 $1,383,251 $1,620,604
Interest$164,782 $144,184 $123,586 $102,988 $82,391
PreTax Income$67,054 $753,324 $1,045,837 $1,280,263 $1,538,213
Income Tax Expense$23,469 $263,663 $366,043 $448,092 $538,375
Net Income$43,585 $489,661 $679,794 $832,171 $999,839

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