VI. Marketing Plan
This Section's Contents
You can download our Event Venue Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering business-class spaces and services
- Offering a central location in the downtown area
- Providing excellent customer service
Promotions Strategy
The Company’s promotions strategy to reach its target market are the following:
Phone Prospecting
[Company Name] will assign salespeople to contact area corporations to arrange for corporate rates for their upcoming company events.
Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the event venue opening and unique value proposition of [Company Name].
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell local corporations and past customers about promotions and events.
Pre-Opening Events
Before opening the venue, [Company Name] will organize pre-opening events designed for prospective national customers, local customers and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Pricing Strategy
[Company Name]’s pricing will fluctuate based on the season and booking percentages using a computerized yield management system, but pricing will always place the event venue in the mid-range, below luxury offerings and above other event venues in the area that cannot be billed as business class. Customers will feel they receive great value when patronizing us.
